I am excited to learn that here’s a new study showing that storytelling has an positive impact on brand positioning and brand effectiveness. I have made a summary of the key findings and strategic take‑aways from The role of storytelling in the branding of SMEs (2025) — in particular focusing on implications for small B2B‑businesses…

The hype is obvious when it comes to timely communication. Hurry up and send out a message that talks about an issue or an event or a hollyday season that is top of mind. This makes you on the beat, fresh and awake. But be careful – the pitfalls are there. Why timely communication alone…