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Storytelling as a Strategic Driver: Why Narratives Remain the Most Powerful Way to Connect with People In an environment where content is produced faster than ever, and where digital tools blur the line between average and excellent, communications leaders face a growing challenge: How do you create genuine connection in a landscape marked by noise,…
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I am excited to learn that here’s a new study showing that storytelling has an positive impact on brand positioning and brand effectiveness. I have made a summary of the key findings and strategic take‑aways from The role of storytelling in the branding of SMEs (2025) — in particular focusing on implications for small B2B‑businesses…
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The hype is obvious when it comes to timely communication. Hurry up and send out a message that talks about an issue or an event or a hollyday season that is top of mind. This makes you on the beat, fresh and awake. But be careful – the pitfalls are there. Why timely communication alone…